More earnings per unit of time spent. Frees up a lot of time for other sales and strategic planning.
To sell cheaper and "earn on turnover"? You can carefully calculate the cost of time and finances to process the flow of orders with cheap goods. Profit turns out to be very, very doubtful.
There are SO many solvent people. You just have to learn how to work with them, by thinking carefully about the assortment, marketing activities, and cinstantly improving the service.
People are READY to pay more if they understand the value of the product for themselves - health, safety. And many of them just want the best for themselves and their loved ones.
The customer, who buys expensive goods, usually doesn't stop at buying one item, as they can afford it. Significantly higher average check. More revenue.
If the quality meets the price and the service is at a high level, a satisfied customer comes back and, eventually, not alone. And people around him are also willing to pay for high quality.
People who buy expensive goods usually don`t require longconversations and consultations - they make decisions faster and don't "blow your brains up" before and after the purchase. This allows you to optimize your time and increase the efficiency of your employees / the entire business.